Is your brand future proof?

Whether you’re considering a brand pivot or revising your business strategy in the wake of Covid-19, your business will need to calibrate your brand’s weaknesses and strengths first.

Book your Brand Health Check now,
to receive a full report on your
brand’s health.


World Class
Assessment


Robust
Metrics


Overall Brand
Score


Benchmark against
Competitors

Your brand’s health is assessed by our expert panel of brand strategists and brand designers

Our Brand Health Check assesses
the strength of your Brand,
based on these 3 Key Dimensions:

Brand Strategy

Brand Collateral
Brand Execution

CompoundPath+Path

Each dimension is made up of four brand drivers,
with each determining the underlying health of
your brand.

Brand
Strategy

Now, more than ever, a winning brand strategy must have a brand purpose, a clear positioning, a distinctive personality (brand essence), and a strong value proposition. Score highly across these 4 drivers, and your brand’s DNA is in great shape!

Brand
Collateral

The moment of truth for your brand in the eyes of your target market is in your brand collateral. It’s not just about your logo and website; visual assets and storytelling of your brand should reflect your business strategy. If it doesn’t, then it may be time for a brand refresh.

Brand
Execution

The best brand strategy and brand collateral in the world is worthless if you don’t execute it consistently and purposefully. A brand’s ability to build awareness, advocacy and trust amongst its users are critical steps in developing a strong healthy brand.

Case Studies

Free downloads to discover how other brands have
benefitted from their Brand Health Check report.

The benefits of a Brand Health Check (BHC) will ensure your business is futureproof.


Identify Strengths

If it ain’t broke, don’t fix it!
A BHC identifies the areas of
your brand that are working
well and are effective.
Extenuate the positive!


Effective Spend

Don’t waste money on a plaster, when you really need an operation.
A BHC diagnoses the real
underlying issues with your
brand’s state of health.


Business Continuity

Pivotting? Don’t throw the
baby out with the bath water.

A brand health check will show
you how to keep the DNA of
your brand alive, whilst you
change your business model.


Return on Investment

Give you bang for you buck.
Your BHC report helps
you make a better return on
all your future marketing
investments.

Pricing

We offer three different levels of Brand Health Check, depending on your needs.

1,250 /Report

The Bronze level report provides an overall brand health score (BHS) and includes a detailed assessment of all 12 brand drivers.

  • Overall Brand Health Score %
  • An executive summary
  • BHS by Dimension
  • Detailed assessment of the
    12 Brand Drivers

2,495 /Report

The Silver level report provides everything in Bronze level, in addition to a detailed comparison against a competitor of your choice.

  • Overall Brand Health Score %
  • An executive summary
  • BHS by Dimension
  • Detailed assessment of the
    12 Brand Drivers
  • Benchmarking against 1
    selected competitor

4,450 /Report

The Gold level report provides everything in Silver level, in addition to a detailed comparison against your sector.

  • Overall Brand Health Score %
  • An executive summary
  • BHS by Dimension
  • Detailed assessment of the
    12 Brand Drivers
  • Benchmarking against up to 3
    selected competitor